Standard Chartered is our new £80m shirt sponsor

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The Times is reporting that Liverpool have secured an £80m 4 year shirt sponsorship with the London based International Bank Standard Chartered. The official announcement will be made next Friday.

The £20m per annum equals the amount that Manchester United got for their new sponsorship with AON, Carlsberg is currently paying £7.2m per year while AIG is paying United £14m.

Liverpool were the first British club to carry a sponsor’s name on their shirts when in 1979 they agreed a deal with electronics giant Hitachi.

This is positive news for the club, it is good not to be lagging behind United anymore. I must admit I will miss Carlsberg, 17 years is a long time.  Many of the young Liverpool supporters do not remember any other sponsorship and ironically we have not won a league title with the Carlsberg shirt.

Hopefully the money will be put into the transfer kitty.

Y.N.W.A.

-Antoine

antoine@empireofthekop.com

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3 Comments

  1. Sorry Antoine but if you write that we need more money in the transfer kitty than eventually some player might reed it and think this team isn’t good enough. It’s been said a lot lately and I’m afraid it might get to the team and affect their performance. They need to feel strong and believe in themselves. That’s how it works. You are a guy, you undertstand.

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