Three months ago most of the daily newspapers and tabloids were screaming “Kop in financial meltdown” and linking us to Leeds, Southampton and all the clubs that went into administration. Yesterday’s deal was the best way to shut up the Liverpool hating morons, showing the International reach our club has. The £80 million deal also proves that we can demand top money for the sponsorship in par with Manchester United. Standard Chartered was looking for a team with broad international reach, there are only 3 Premier League teams have that kind of reach Liverpool, Arsenal & Manchester United. They know that their logo would be carried around the world not only on TV but the millions of Liverpool fans around the world on their replica shirts, what a great way to build brand recognition. Ironically the chief executive of Standard Chartered, Peter Sands, is an avid fan of Arsenal :-)
Any Liverpool fan under the age of 21 probably remembers only Carlsberg on the shirt and can not imagine life the Danish brewer. Yes, I will miss seeing the Carlsberg logo on our shirts, after all they have sponsored us for 17 years, however I remember as a kid how disappointed I was to see Hitachi leave but then Crown Paints & Candy came along and we got used to them.
However the best thing about this deal is that it makes us more attractive to potential buyers of the club. Christian Purslow (Liverpool’s AGM) claims that he is a lifelong Liverpool supporter so maybe he has a double agenda here :-)
Welcome aboard Standard Chartered