PREVIEW: Today’s Unique Liverpool Jersey

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Thanks to Barry Tanner who submitted this photo of the jersey that the Reds are going to be wearing against Chelsea today.

The sponsor is Carlsberg, yes that is Carlsberg in Chinese and it is part of a marketing promotion that Danish brewery is having to promote it’s brand in China.

This will be the last time that Liverpool will be wearing the Carlsberg logo at Anfield as the sponsorship ends next weekend and Standard Chartered will become our new shirt sponsor next season. The decision for Liverpool F.C. to change sponsorship was mostly due to a more lucrative financial offer by Standard Chartered. The ban on alcohol advertising in sports that is already in effect in certain European Union countries also contributed. Another factor was the inability to sell the shirts in countries which ban alcohol. Many Liverpool supporters were also upset that Carlsberg were sponsoring the Leppings Lane Stand of the Hillsborough stadium in Sheffield which is the very same stand where ninety-six Liverpool supporters lost their lives in 1989.

However we really should say thank you to Carlsberg for their sponsorship over the last seventeenth years, we are going to miss having Carlsberg down the front of our shirts.

YNWA Carlsberg
Probably the best football sponsor ever

-Antoine

More Stories Carlsberg

8 Comments

  2. no! the best sponsor is always the biggest payer. thanks to parry we missed that revenue for at least the last ten years. fact!!!!!!!!!!!

  4. While i dont believe that sponsorship wins titles for teams it has not gone un-noticed that we have not won a title with Carlsberg on our shirts. As much as it will be missed i hope not to long as another twenty years waiting for a title would be a very bitter pill to take, but all that said and done there have been many very memorable nights and players with the carlsberg jersey, and for that we all say thank you Carlsberg probably the best sponsor in the world.

  6. Tbh ,, I Haven’t Worn A LFC Shirt With ‘Carlsberg’ Written On It Cos I’m A Muslim && It’s Against Islam To Drink Or Promote Alcohol,, Buh ii Have Worn LFC Tops With Carlsberg On It. Soo Can’t Wait To Buy The Standard Chartered One! Hopefully We’ll Win The Season!

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