Liverpool have made a solid but unspectacular start to the season according to the bookies who make Liverpool the favourites to win the battle for fourth place but much less likely to win the league than before the season started.
The main target for this season is undoubtedly to finish in the top four and return to the Champions League. This would give Liverpool a huge financial boost and would also be an extra incentive for the best players to join the club, although the fact that the likes of Luis Suarez joined the club without the guarantee of any European football just goes to show what a big pull Liverpool football club still has.
The good news is that Liverpool have impressed the bookies enough for them to shorten the odds on Liverpool finishing in the top four, they were 5/4 before the season started but are now shorter at 11/10 although many bookies make them an odds on chance for a top four finish. Liverpool have been as short as 1/2 for a top four finish but that was before losses to Stoke and Spurs, the latter team are the second favourites to finish fourth at 6/4 whilst Arsenal are really struggling to make it to the top four, they are out to 7/2.
Although most fans knew the Premiership title was always likely to be out of Liverpool’s grasps at this stage in their transition under Kenny Dalglish it is still a little disappointing that Liverpool have already doubled in price to win the Premiership. Liverpool were around the 14/1 mark to win the league at the start of the season but are now as big as 33/1, that may be more due to the fact that the bookies probably overestimated Liverpool’s ability to challenge for the title rather than Liverpool proving disappointing this season and in the next couple of seasons Liverpool should be more credible challengers for the league.
The cups are likely to be an important part of this season for Liverpool and with just the two domestic cups to concentrate on it was no surprise that Kenny Dalglish fielded a strong team against Brighton in the Carling Cup. If Liverpool are one of the few ‘triers’ in this season’s Carling Cup then 7/1 could prove way too big, the 9/1 at the start of the season was certainly massive for Carling Cup success. Liverpool are yet to kick a ball in the FA Cup so they remain the same 10/1 to win that competition that they were before the season started. One other betting opportunity that could make quite a bit of appeal is Kenny Dalglish’s odds to be the Manager Of The Season, the bookies make him a 10/1 chance (fourth favourite behind Fergie, Mancini and Villas-Boas) and that looks like a bit of value at this early stage in the season.
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