Reds to become big players in the transfer window…
An interesting (and pretty exciting) report in the Independent claims that we’ll be bringing in the same amount of cash on match-days as Chelsea once we complete the expansion of Anfield…
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The extra 8,500 seats, according to CEO Ian Ayre, will see us bring in £20m from ticket sales, and £5m from naming right sponsors.
“Corporate hospitality revenues are essential,” Ayre said. “If we had increased capacity by 8,500 general admission seats only, it would have taken a ridiculous time to pay back the investment, meaning revenues into the team would have been affected. But the large corporate increase means we will pay the debt back quickly and not be saddled with debt, while quickly increasing revenues into the playing squad.”
With Financial Fair Play in full flow, the extra revenue will allow us to spend more freely on transfers every summer.
However, we’ll still be a long way behind Arsenal (£93m) and Manchester United (£109m) even after the expansion is complete.
The rejuvenated ground will hold 54,000, but we have planning permission to increase the Anfield Road end by 6,000, bringing Anfield to a 60,000 capacity. Only then will we be able to directly compete with our top four rivals for match-day revenue.