Reds 9th in world league of club revenues.
Deloitte have released their rankings for the highest earning clubs in the world and despite making in back into the top 10 following our incredible league run at the tail end of last season and an increase in revenue, we still find ourselves languishing behind our Premier League rivals.
Arsenal, United, City and Chelsea all stand above us despite an impressive £49.6 million improvement on results from last year.
In total the club made over £255 million last year which sees us fifth behind our rivals with top earners United raking in £433.2m.
All Premier League sides benefitted from an improved TV deal that has been agreed with Sky and BT Sport but in an impressive move we earned the most from the distribution of TV money despite not playing in the Champions League – the club received £97.5m, a 58% increase.
However, it’s our place behind our Premier League rivals that causes most concern and if we really want to compete with fellow elite clubs in the transfer market we have to get our house in order in terms of losses.
For instance, we were almost £50m behind next highest Premier League club in the table Arsenal, and the figures from Deloitte do not take into account the £50m loss we reported in our March 2014 accounts.
Our future successes may also lie in the commercial side of the game where we are still lagging behind – with United rather annoyingly charging off in the distance with £189.3m, almost double our own.
It’s no wonder Ian Ayre has said we need to improve this aspect of the club.
What the figures really show though it just how much money is now influencing the game and that football is no longer a world of sentiment and dreams.
As much as we’d like Anfield and our incredible club history to be the reason players choose to join Liverpool, that’s just not a realistic view of the football landscape anymore.
The figures definitely show one thing; we are improving both on and off the field, and if we continue on the path we are now there’s no reason we cannot make it back to the top of English football; but we have to keep going.
What’s your take on the Deloitte rankings, are the club doing a good job on the economic side of things? What more could be done?