The Reds have confirmed that our 2015-16 matchday ticket prices will be frozen. Ian Ayre – who is quoted by our official website – has confirmed the decision, describing it as the latest in a series of ‘practical initiatives’.
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Having already announced a 10 per cent reduction for junior season tickets and a price freeze on all adult general admission season tickets for next season, this is news is likely to be well received by Reds fans, who were involved in a number of pricing protests during our previous campaign (via the Daily Mail).
As our website confirms, the club have been working with a number of supporter groups – including the Liverpool FC Supporters’ Committee, Spion Kop 1906 and Spirit of Shankly – to find realistic ways to reduce ticket prices and increase accessibility to Anfield.
While this year’s reduction only represents a small step in the right direction, Ayre and Bob Humphries, chair of the Supporters’ Committee, have been quick to point out the positives.
“Following our recent announcement to freeze general admission season ticket prices and reduce junior season ticket prices, we are now pleased to announce a freeze on all general admission matchday ticket prices for next season,” said Ayre, our chief executive officer.
“We have worked in collaboration with the ticketing working group as we look at practical initiatives to increase accessibility and affordability of tickets at Anfield.
“We now have an opportunity, with the Main Stand expansion providing increased capacity for the 2016-17 season, to explore further ticketing initiatives with the group.”
Humphries added: “We are pleased to see that the club has listened to our concerns about ticket prices and have, at least in the short-term, agreed to change their proposals and freeze prices to allow us time to work with them to find solutions.
“In the coming months we will be meeting to discuss pricing in the new stadium and making it more affordable and accessible for current supporters and for the future generations of young supporters.”