The Brand Finance List, cited here in the Telegraph, has released its list of the ‘World’s Most Valuable Football Brands’ for 2015…
It’s based on a club’s ability to monetise its brand in the most effective manner.
We’ve made the top 10 again, nestling in between PSG and Arsenal.
10) Tottenham – $360m
Spurs are the first of five Premier League clubs in the top 10, although they haven’t won anything since 2008. They’re a selling club too – as the departures of Luka Modric and Gareth Bale in recent seasons prove.
9) PSG – $541m
The French were only formed in 1970, but thanks to their billionaire owners, they’re dominating French football right now, and recently completed a domestic treble.
8) Liverpool – $577m
We’re in at eighth, exactly as we were in the same report last year. Our position as a Premier League side helps us above the likes of Juventus and Borussia Dortmund though, although to really get close to the top, we need consistent Champions League football.