We all know the Raheem Sterling story which dragged on for months last year and how it all ended up with Sterling signing for Manchester City last Summer. The whole Sterling saga drew ire mostly because of Sterling’s outspoken agent Aidy Ward who was seen by many as the greedy one and he went as far as bad mouthing Liverpool F.C. all over the news.
Recently we have heard how Jerome Sinclair turned down a Liverpool contract and signed on Aidy Ward as his agent (Full story here) and now Sinclair is likely to leave Liverpool this summer because Ward will try to get him a more lucrative contract somewhere else. This has again sent social media in a spin and many fans feel that these players are becoming greedy and are not motivated by playing but rather by the riches and stardom the sport has to offer.
Without a doubt the modern football agent has changed the way transfer windows are conducted as agents seem to be looking for the most lucrative deals and this is evident by the amount of monies clubs incur in agent fees. Liverpool for example were hit by £14.3 million in agent fees for 2014-15 (Full story here) , more than any other Premier League club.
Most agents make money from all aspects including sponsorships and new contracts however the most lucrative income comes from when a player they represent signs for a new club. This explains why someone like Aidy Ward is keen to push the players to sign with new clubs. With Raheem Sterling he sure hit the jackpot however he will not have anything close with Sinclair, this will not stop Aidy and we all hope that no other Liverpool player signs him on as an agent.
In the last few years we have seen football players getting ranked in various listings which show the world’s richest atheletes however when you consider how popular football is worldwide you would think that there will be more players making the list. While modern football has created a certain amount of greed I still have faith in the football players that the vast majority of them do what they do for the love of the sport and not for money. However the story is way different for the vast majority of agents who have found a way to coerce young players by filling their heads up with promises of riches and glory.