Liverpool have swept home with three new trophies for the collection after dominating the Sport Industry Asia awards, held in Bangkok.
Of course, we (rightly) only really judge Liverpool on what we see for 90 minutes on the pitch once a week, but in the modern game the off-field stuff is just as important – and it’s an area where John W Henry and FSG have excelled since they took over the club a few years ago.
According to the official site, our main sponsor Standard Chartered Bank won two awards, including Gold in the “Best Sponsorship of a Sport, Team or Event of the Year” category, and Silver for the “Best Sports Marketing Campaign of the Year”.
The club and their partner MG China, also took home a Silver in the “Best Sports Brand, Retail Activation or Product Launch of the Year” category.
Hopefully they are the first trophies of many this season!