Last night, following our capitulation against Leicester, Liverpool oddly announced the appointment of the club’s new CEO Peter Moore, replacing the outgoing Ian Ayre.
Moore, formerly of EA, will take the reigns and head up the club’s commercial enterprises, but unlike Ayre, will have no part in transfer negotiations – leaving this side to new sporting director Michael Edwards.
Moore is 62-years-old and has previously worked for Sega, Microsoft, Reebok and most recently EA, for whom he helped develop the FIFA series which has become the world’s most popular video game.
Like Ayre, Moore professes to be a huge Liverpool fan, having been born in the city.
Speaking to the Telegraph (via Echo) seven years ago, he said: “I’m a Scouser by birth and football is my passion.
“My dad took me to Anfield when I was four, in 1959, and I’ve bled red ever since.
“I had the pleasure of getting involved with them when I was at Reebok, when we did the kit deal, which was a big thrill for me. But, yeah, I live and die Liverpool.”
Our new CEO will officially begin work in the summer, following the end of this season, where he’ll move back to Merseyside following decades living stateside.
We offer Moore our congratulations on the appointment and luck in what’s going to be a job full of pressure and expectation.