Liverpool’s new CEO Peter Moore vows to gives fans what they deserve

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Thursday officially marks Peter Moore’s first day as Liverpool’s new chief executive officer and, if his latest words are anything to go by, the club looks to be in good hands.

Moore has lived in America for the past three decades but now finds himself as CEO of his boyhood club after joining from Electronic Arts.

The Liverpool-born fan has outlined his aims at the club and described how different his new role is compared to previous senior positions he held at the likes of Microsoft, Sega and Reebok.

“The emotional connection of not only the passion I have for the business of football, but this is my club. The great companies I’ve worked with before, I have a passion – a passion for the product, the brand and the people. But when you add the passion for your club, this is where I was born, this is very special,” he told Liverpoolfc.com.

“Giving the fans who come here and watch all around the world everything they deserve, because expectations are going to be high. In my world, my team and my remit is to provide all of the resources, the support, the revenue required. Football is big business nowadays.”

“This club deserves and is determined to be where we were in the ‘70s and ‘80s as a world-class club and, in my estimation, the best club in the world. We have the best footballing story, we’re the biggest footballing family in the world.”

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To have someone so emotionally attached to the club, so dedicated to taking the Reds forward and securing a successful future can only be perceived as a positive.

Moore has decades worth of experience working at the top of successful organisations and appears equipped to play a significant role in shaping the future of Liverpool.

Jurgen Klopp will seemingly have his complete backing and be granted the resources designed to bring back the glory days. Exciting times at Anfield, both on and off the pitch.

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