For the first time in our history, Liverpool’s shirt will feature an arm sponsor in 2017/18.
The official website announced a five-year deal with Western Union, which according to the Echo is worth around £25m in total.
This for us seems a little underwhelming with Manchester United close to a £12m/annum deal with Tinder – which would equate to over double what we’re getting.
The logo also kind of ruins our beautiful kit, although we realise aesthetics are not going to be prioritised when commercial gains are on the line.
Billy Hogan, chief commercial officer and managing director at Liverpool FC, said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
Jean-Claude Farah, President of Global Payments at Western Union, added: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”
Western Union will be the sixth sponsor to feature it’s name on Liverpool’s kit, with Hitachi, Crown Paints, Candy, Carlsberg and Standard Union coming before them.
As part of the deal, they will be running money transferring promotions shortly to Liverpool fans in Europe.