At the very minimum, Liverpool will make £50m from our progression to this season’s Champions League quarterfinals.
That’s if we get knocked out in the next round. But if we get into the latter stages – the semis or the final – the fee we receive from TV and prize money will be ever larger.
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That’s according to James Pearce in the Echo, who claims the upcoming £50m windfall shows how important it is for big clubs to be competing in Europe’s best competition every year.
Our domestic rivals, Manchester United, Chelsea and City, feature in the Champions League nearly every season, and benefit from this kind of money on an annual basis – whereas this term is the first time we’ve played since 2014/15.
The more we’re in the Champions League, the healthier yearly profits will be – and crucially – the more money can be pumped back into the team.
The better the team is, the more likely you are of competing in the Champions League every year – so it’s a cycle that big clubs like Liverpool must become a part of.
This summer, we’ve already confirmed Naby Keita’s arrival, but need a new keeper, a new no.6 and a replacement for Coutinho.
Virgil van Dijk’s success proves we shouldn’t be afraid to spend big.