Liverpool have renewed their shirt sponsorship deal with Standard Chartered for five more years.
The bank has featured on our top since 2010, with the deal being extended first in 2013, then 2015 and now – ahead of the current deal’s expiration in 2019.
The company got Jurgen Klopp to read out a message confirming the news:
We’re here for good which is why we’re here for @LFC . We’re proud to announce we’ve extended our sponsorship of Liverpool Football Club until 2023. #StandRed 🔴 #WeAreLiverpool pic.twitter.com/Ne7sNsH4hm
— Standard Chartered (@StanChart) May 24, 2018
Liverpool’s commercial officer Billy Hogan reckons the deal we’ll help us compete in the transfer market with the world’s biggest clubs.
“As a club we’re very proud to have Standard Chartered renew their relationship for another four years,” he told the Echo.
“Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world.
“Importantly, it also means we are able to support our ambitions on the pitch and compete with the best in the world. We have enjoyed many highlights of this relationship so far and I look forward to many more.”
According to the Echo, our last deal, signed in 2015, was worth around £30m per-season – so we expect following our run to the Champions League Final that this is now much bigger.
The exact figure hasn’t been revealed yet, but we hope it’s closer (or more than) Chelsea’s mammoth £40m/year they agreed with Yokahama in 2015 [Telegraph].
Fans haven’t especially warmed to Standard Chartered, but it’s primarily on an aesthetic level and the fact that a bank isn’t as romantic as beer company Carlsberg, or even Crown Paints from yesteryear!
If it’s good for the club and can help us attract better talent, we’re all for it.