Liverpool FC Opens First Football Club’ Online Off-Licence, powered by Park Lane Champagne

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The club in partnership with Park Lane Champagne has launched an off-licence selling wine, sparking wine and of course Champagne private labeled with the club’s logos.  Hopefully we will be able to crack open a few bottles of bubbly soon. The full press release is below.

YNWA

-Antoine

18th September 2010

London

Liverpool FC has engaged Park Lane Champagne to launch and run an online
off-licence for the club which opens for business today at
www.lfcofflicence.tv

The brand new, official LFC Off-licence (the first ever football club online
off-licence) stocks a range of champagne, wine and sparkling wines and this
is a range that will be constantly changing and evolving as new products are
sourced by Park Lane and approved by Liverpool FC. All LFC Off-licence
products at launch sport Anfield labels, and there is a range of bottles
that be personalised to include the name of someone special, a message or
even an image or photograph.

Speaking about the opening of LFC Off-licence Chris Jennions, Internet Sales
Manager at Liverpool FC said that “We felt that engaging Park Lane Champagne
to run and manage an online off-licence was the perfect partnership for us.
Park Lane bring their expertise and efficiency, as well as considerable
experience of supplying personalised champagne in the UK since 1995, to our
already market leading internet ecommerce platform, so that all our fans can
benefit from the combined service.”

The LFC Off-Licence is powered by the UK’s largest of personalised
champagne, supplying some of the UK’s leading organisations as well as
individual customers, www.parklanechampagne.co.uk . Park Lane Champagne and
Liverpool FC encourage responsible alcohol consumption.