The new third kit it out. The new third kit is not well received. Most of us hate the blue in the design. And, most of us think the sponsors are to be ‘blamed’ for this!
As fans, we have the bloody right to say almost everything we feel. But I don’t understand the venom against sponsors. I mean, those guys give our club the money, loads of it. We haven’t won much in the last few years and paid thru our noses for the debt that those two idiots brought on our club. It it hadn’t been for our sponsors, I would shiver to think where we would be. Let me summarize that scenario with this: if Standard Chartered hadn’t been our sponsors, Fernando Torres might have been sold in the summer and that £50m wouldn’t have been reinvested to buy the likes of Carroll but to service the debts of Kop Holdings. Standard Chartered pays us ~£20m a year as against ~£7.5m paid by Carlsberg in 2009-10 (figures approximate and based on internet reports). For £20m if someone wants to inspire the colors of the third kit, I say – so be it.
With that in mind, if I were Standard Chartered, wouldn’t I want my logo to have a green ‘C’ instead of a part grey one? I would absolutely love if one of the adidas’ three stripes were green, may be the centre one.
LFC say that the kit is not dictated by SC and that it has taken the color cues from the first kit and design from the 80s. In that case, I would have preferred a kit that was identical to the one worn in 1890s. A blue and a white half would have left no reason to doubt the color cues.
Finally, do I like the kit? No. It’s a lost-in-translation kind of a kit. Looks partially like the Real Madrid kit. Usually the whites and blacks look nice on a kit, but this one doesn’t. There’s a distinct lack of design. Moreover, the kit of a club should represent atleast some of the club’s identity. This doesn’t. If it had to be blue, they should have done the whole thing by having blue and white halves. If they wanted white in majority, they should have had some red or simply used 2010/11’s away kit as next years’ third.
If this kit is only going to be worn two or three times (or may be a couple more since you can wear a third kit to an away game even if the away kit doesn’t clash), I think £45 (plus customization, plus shipping) for a third kit is not going to help its popularity at all.
Whatever you feel about the kit, I don’t think it’s alright to ‘hate’ the sponsors for it…