We will feel the effects of this new money.
News of a new Premier League deal that will see money from TV rights double to £5.136billion over three years has got clubs across the English top tier wringing their hands with glee.
Here though we only care about one particular red side and this announcement could see Liverpool finally competing at Europe’s top table once again.
Admittedly we tasted the glory of the Champions League this season, but a Group Stage exit showed we are still way short of what is required for success in that competition.
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The winners of our group and an historic ‘La Decima’ (10th European Cup), Real Madrid, are a great example to look at of what it means to be one of the continent’s big boys.
TV money in Spain heavily favours ‘El Clasico’ sides Madrid and FC Barcelona and as a result their spending in the transfer market has been eye-watering.
Los Blancos for example shelled out £63m last summer on James Rodriguez and a world record £85.3m just 12 months earlier for Gareth Bale.
Barca came knocking at Anfield and paid us the tidy sum of £75m for Luis Suarez – although if we had known quite how much of an impact his departure would have maybe more fuss would have been made to keep him.
Yet this influx of money could mean that we would no longer have to be the selling club that sees superstars like Suarez leave once the prospects of winning major trophies comes their way – we could be the buyers.
Brendan Rodgers may not have spent that wisely last summer with an enhanced budget, but then the options were more limited for the Northern Irishman and selling clubs upped their price-tags knowing we had the money from the Suarez sale.
The likes of Mario Balotelli and Dejan Lovren would not even be considered if we had the financial backing of this new deal and as more on-field success comes with that, the more quality talent we could attract.
This may all seem a little far-fetched admittedly, but whilst many choke at the ridiculous sums of money being poured into Premier League football, we have to be ready to ensure we capitalise.