It’s fair to say that Liverpool didn’t make the most of Champions League football this season, but beyond the motivators of glory and the boost to the club’s ability to attract the best players, there’s another factor: the team’s participation in the competition brings millions of pounds to the city’s economy in tourist revenue.
As a recent infographic published by Onefootball and GoEuro has highlighted, the UEFA Champions League has a staggering impact on local economies. The research has taken into account factors such as transport costs, hotels, and dining expenses to identify exactly how much revenue traveling fans generate in each city that plays a part in the competition.
This past season, for example, it has been estimated that thanks to the early exit of Manchester City, Chelsea and Arsenal, a combined £4,032,600 was lost for the two cities. The true figures do not assess ticket sales; however, a mind blowing £169,768,300 was generated by the 215 games played in this year’s competition, with some 778,700 journeys made by travelling fans.
These figures are huge, particularly when you consider that they are based on a relatively small amount of individual games. It also illustrates the importance of Liverpool’s return to Europe’s premier club competition – the longer a team is out the Champions League, the harder it is to get back in.
Unfortunately, Liverpool had a tough few years in the wilderness prior to the current season, and it will take intelligent signings this summer to regain the lost ground.
While the loss of Luis Suarez last year and Daniel Sturridge’s fitness issues have hardly helped matters, the team now have an additional motivational factor – the city of Liverpool itself.