Our loss to West Ham United was a personal wake up call for many reasons, of course there was the footballing issue as fortress Anfield was shattered. Not long ago clubs like the Hammers would come to Anfield, if they were able to leave with a point the fans would get the result tattooed on their bodies and return home to an open bus parade.
Yes I am exaggerating, however I am trying to prove a point that things have changed a lot in the Premier League and it is time we face the new reality. What concerns me more than the actual football being played now is what the future holds. When I saw the latest ranking of most valuable clubs by Forbes, I saw West Ham ranked at No. 19. Yes, Liverpool still enjoys a top ten ranking and hopefully the additional seats at Anfield will help us stay up there however now there is competition from unexpected places. From what I understand more Premier League clubs didn’t make the top 20 cut but are lingering below and as soon as the new TV money kicks in you can expect to see a few more in the top twenty.
Of course it is not just the revenue from TV that is boosting these clubs’ income. Thanks to the big exposure the Premier League is getting these clubs are also able to attract top name sponsors. A club like Crystal Palace can attract Mansion Group, the owner of casino.com. gone are the days when smaller clubs would be sponsored by the local D.I.Y.
This kind of revenue of course allows these clubs to spend big on players. The summer transfer window that closed a few days ago saw Premier League clubs spend over £1 billion in players.
Of course as a Liverpool fan I am very alarmed, I hate to sound negative however we really must get our act together fast. We need to start winning trophies and qualifying for the Champions League on a regular basis. This is the only way we can avoid slipping into mediocrity and turning into another Everton F.C.