We had to do a check on what on earth the issue was here, but it turns out @LFC committed a social media faux pax today…
Here’s some background information:
A viral video, entitled “Damn Daniel’ circled the internet last week, and has been retweeted over 250,000 times already. It basically features a high school kid in America following his friend and filming his trainers – saying “Damn Daniel” in a funny voice every time the video cuts. The joke (we think) is that Daniel is obviously not a fashion idol, but his friend bigs him up like he is. Surprisingly watchable, for some reason!
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Plenty of Twitter accounts then produced parody versions, and today our official account tried to do the same – dubbing “Damn Daniel” over an archive clip of a Daniel Agger thunderbolt.
Unless the club’s deleted it already – here’s their tweet, and the original it’s based on just below:
The club’s parody:
So we’ve seen #DamnDaniel doing the rounds…https://t.co/i5d1PVSxYZ
— Liverpool FC (@LFC) February 22, 2016
The original:
Damn Daniel pic.twitter.com/Va10hmpePO
— josh (@josholzz) February 16, 2016
The reaction from Liverpool supporters was crazy, angry and embarrassed. It seems, for whatever reason, that fans following our Twitter account found @LFC’s attempt at humour very cringeworthy.
(We’ve only included a handful… There’s literally thousands.)
@LFC please stop this
— MB (@MrBoywunder) February 22, 2016
@LFC delete
— Footy Accumulators (@FootyAccums) February 22, 2016
@LFC someone’s getting fired.
— Matt Craig (@MattHDGamer) February 22, 2016
@LFC delete
— Taintless Red (@TaintlessRed) February 22, 2016
@LFC DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE DELETE
— BiblicalShart (@BiblicalShart) February 22, 2016
@LFC oii we defo hired a new social media team when we hired Klopp.
— EL (@E21LFC) February 22, 2016
@LFC sell the club. Bin everything. Liquidate. Start again. We’ve fucked up somewhere.
— ri (@ThisIsntRiaz) February 22, 2016
@LFC please don’t do this, delete
— andy (@_AndyLFC) February 22, 2016
@LFC dont turn into arsenal twitter please
— Kali (@MissAndreeva_) February 22, 2016
@LFC hope we get battered on Sunday now
— Daniel Niblock (@dannyniblock) February 22, 2016
@Ben__Reynolds @LFC @JoePreece16 this is the worst thing I’ve ever seen
— Sam (@sammorcom3) February 22, 2016
@LFC Blocked. Reported.
— Taffin (@CalvLyfeson) February 22, 2016
So what do you think, Reds…? Should the Liverpool social media accounts show personality, and make jokes on current affairs – or should they maintain a higher ground and stick to cold, hard-fashioned news reporting…?
For us – and clearly most of the online following – some institutions have a duty to do the latter, and will get respect for doing so. Liverpool FC is one of them.