Chinese firms could pump huge cash into Liverpool, via main stand sponsorship

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Liverpool could be set to sign an enormous sponsorship deal soon, with the club’s commercial advisor Billy Hogan recently travelling to China to discuss potential sponsorship deals on the new Main Stand, reports City AM.

The improved Main Stand will open next season, granting Anfield an increased capacity of 54,000.

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According to the report, Hogan is brokering deals with mega-rich Chinese businesses for naming rights to the new part of Liverpool’s stadium, which could be worth between £70m and £90m over ten years.

An extra £9m per season would naturally help the club enormously, and will hopefully enable fixed ticket prices and the ability to back Jurgen Klopp heavily in the transfer market.

This coming summer will be crucial for the development of Klopp’s side, with the German likely to make the first serious changes since taking over. He’s already confirmed deals for Joel Matip and Marko Grujic, but more should follow.

China as a country is becoming increasingly, almost unnervingly involved in European football. During the January transfer window various Chinese clubs plundered European ones for their best players – with Alex Teixeira moving to the Far East instead of Merseyside, of course.

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