Ian Ayre explains why FSG opted to redevelop Anfield rather than build a new stadium

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Ian Ayre has been talking about all things Liverpool in a recent interview.

Much of his comments revolved around the Anfield and the ongoing work to expand and modernise it.

In a fascinating part of his quotes, he has explained why FSG opted to invest in a new Main Stand rather than build a new stadium elsewhere.

“The owners have made a shrewd investment in the Main Stand,” he said. (Echo)

“It is a healthy economic plan that means we retain our Anfield home, enables us to pay back the cost very quickly and lift revenues to invest into all areas of the club that helps us win football matches.

“If we had built a new 60,000 stadium say, the extra 15,000 seats would have had to pay back the whole investment.”

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For a long time it was thought we might have to build a new ground. Plans were laid out for a “Parry Bowl” in Kirkby, a new build in Stanley Park, and even a shared ground with Everton.

When FSG bought the club, one of the first things they did was assess the “Anfield issue”, and unlike Rick Parry or Hicks and Gillett, they actually came good on their promise to do some building work.

The new Main Stand finally opened a few weeks ago to take the capacity to 55,000. Attention is now turning to the Anfield Road end.

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