All roads lead to Anfield on Tuesday night as Liverpool face Roma in the last four of the Champions League.
The Reds haven’t won Europe’s top club competition since their famous comeback victory against Milan in 2005 and they will be desperate to see off another Serie A side in this season’s semi-finals.
Liverpool head into the game on the back of a disappointing 2-2 draw at West Bromwich Albion in the Premier League, but that result is unlikely to have any bearing on Tuesday’s tie.
There has been some controversy in the run-up to the first leg, with some furious fans complaining that hundreds of £59 seats were being sold for rates ranging from hundreds up to more than £4,000.
However, the club has been working hard to track down the touts and have recently suspended a number of people from buying tickets and attending games at Anfield.
Liverpool’s progress to the semi-finals is good news for local businesses, with many industries enjoying a spike in their profits due to the Reds’ on-field success.
The hospitality industry is one of many areas to benefit and a report by Caughtoffside says hotel rates in the city are reaching record highs.
The cheapest available double room in the city centre will cost around £300 per night and hotel booking website Cheaphotels.org reports that it has been several years since rates in the city were this high.
Over two million hotel rooms were booked in Liverpool in 2017 and the city region visitor economy is now estimated to be worth around £4.3 billion per year.
Liverpool’s success on the pitch will undoubtedly help that figure grow in the future and the hotel figures highlight how important the club is to the local economy.
Reaching the final would further increase interest in Liverpool, although a clash with either Real Madrid or Bayern Munich in Kiev will not be an easy game.
The Reds will have their work cut out to progress to the final, with Roma full of confidence having seen off Barcelona in the last round.
After finishing top of their group in the first stage ahead of Chelsea and Atletico Madrid, the Italian club have defeated Shakhtar Donetsk and Barca to reach the last four.
Liverpool’s 5-1 aggregate victory over Manchester City in the quarter-finals sent shockwaves around Europe, but it is important for manager Jurgen Klopp to warn his players against any complacency against what will be a strong Roma line-up.
The Reds have enjoyed a huge love affair with European competitions since their first foray abroad back in 1964/65, and success in the Champions League this year is hugely important to both the club and the city as a whole.