Football is the biggest sport of them all and you don’t need us to tell you that. The pull of football both in a sporting and business sense is absolutely enormous.
With such wide appeal and attraction, there is no shortage of businesses wanting to get involved in some way.
In this article, we ask why betting and casino companies are sponsoring football.
The Appeal of Football
Football is a big deal in most of the world, whether you like that fact or not. Indeed, it is a sport of mammoth proportions. In fact, just European football alone is worth a whopping £22 billion.
Even someone who isn’t a fan of football is routinely exposed to it and will know the names of the biggest teams and players.
When the big tournaments come around like the World Cup, this is even more true. During last summer’s 2018 World Cup, England was a country buzzing with World Cup fever.
When England reached the later stages of the competition, the whole country was pretty much on standstill with businesses closing early and all manner of activities on hold. Nothing seems to bring a country together quite like football!
With so much attention around football, it really comes as no surprise that businesses want to promote themselves in some way through the beautiful game.
One of the most obvious and widely seen ways they do that is through sponsorships. Companies sponsor football teams in a multitude of different ways and pretty much every club from the top divisions to the bottom divisions has some form of sponsorship.
One of the most obvious sponsorships methods is the shirt sponsorship. If you look at any football shirt, it will almost certainly have a brand on there.
Shirt sponsorship is pretty much the crème de la crème and any company which has a visible presence on football shirts has struck a good deal.
The Gambling Industry and Football Sponsorship
One industry which has a long history with sport and football sponsorship is the gambling industry. There are some gambling brands out there which have an unbreakable tie with sports such as horse racing.
But football also has lots of sponsorship from gambling brands. If you look at the advertisement boards at football grounds, you will almost always see one board advertising a gambling brand.
Also, a host of different clubs are sponsored by football clubs, the most obvious of which is through shirt sponsorship.
This is particularly true in the top divisions, where a considerable number of clubs have gambling brand shirt sponsorships.
Also, there are some online gambling sites like gowin.co.uk, which don’t directly have sponsorships with football clubs but have links to football through sports betting features.
Why Do Betting Companies Sponsor Football?
Really, it’s quite simple. Football is such a monstrous beast and it makes perfect sense for betting companies to sponsor football to advertise their name. Ultimately, football sponsorship opens the door to a huge pool of potential customers.
Also, the links between sport and gambling are very well established, particularly in the UK, which makes the sponsorship agreements all-the-more natural.
Football and casino company sponsorship might change and evolve going forward, but it isn’t something which is going to stop any time soon.