A week ago today, we emerged victorious from the Champions League final against Tottenham Hotspur as the world watched Jürgen Klopp’s Reds lift European silverware for a sixth time.
In fact, 11.3 million people were watching, bringing BT Sport its largest-ever audience, according to The Independent.
That figure, recorded across its digital and TV offerings, was a third higher than the viewership for last year’s final against Real Madrid which drew in an audience of 8.5 million.
BT Sport had more viewers than BBC One and ITV 1 combined at kick-off.
That was because they made the cunning move to broadcast the final via its website, mobile app, and its YouTube Channel (4.8 million views) as well as to TV subscription holders (6.5 million viewers).
BT marketing director Pete Oliver claimed: “This season’s Champions League and Europa League have been a great success for BT.
“Both finals were of huge interest with four English teams competing, which has never been done before in the history of both tournaments and came at the end of a season featuring incredibly entertaining matches that captivated the nation.”
Good for BT, but the Champions League final was a great success for us and that’s all that matters. After suffering the ignominy of defeat in Kiev, reaching the final was so vital – winning it, even more so.
With No. 6 secured, Klopp and his Reds can now kick on for next season in the hunt for silverware for what will hopefully be a golden age for the club.
After pre-season and the Community Shield, it’s the Premier League all over again.
BT Sport have poured masses of money into the top-flight; last year they got the live rights for 52 games a season from 2019/20 to 2021/22, 10 more games then they’ve had for the last three seasons.