Nike are reportedly going to release Converse, Jordan (owned brands) and a United States sports team collection with Liverpool FC, according to the reliable Footy Headlines.
The news broke not too long ago that the American manufacturer would be taking over the production of the Reds’ kits.
And the first step to this is to market the club in a way that’s going to put more shirts on backs, and that’s exactly what they’re going to do, as per the same report.
Footy Headlines goes on to break down what, exactly Nike are promising to do with LFC:
– Produce Licensed products under at least 2 global Nike-controlled brands (e.g. Nike and Converse)
– Produce Licensed Products in collaboration with third party brand(s), including in association with a major US sports team located in a major US market;
– Market LFC and/or Licensed Products through marketing initiatives featuring not less than three (3) non-football global superstar athletes and influencers of the calibre of Lebron James, Serena Williams, Drake, etc.
It’s all pretty vague at the minute, as to what Nike may actually give the green light on, but if we take a look at what’s been done between PSG and Jordan, we can be pretty excited by the prospect.
But we also need to be realistic – Nike aren’t really going to do anything extra special for us, because clubs like Spurs and Chelsea would be irked, but should we win a major trophy ahead of next season then maybe something like that could be done.