Liverpool’s new Nike kit was released at the end of last week – and the marketing is beginning to do the rounds.
This video, that embraces the culture of the club and the city, is going down very well online – and you can see it below.
The deal with Nike is going to help Liverpool’s marketing globally – and it’s come at the perfect time considering our recent on-field success.
The club now has the potential to become as big as Real Madrid and Barcelona in terms of worldwide fanbase and reach.
Bring it on!