Earlier this year, we reported that Nike were set to ditch their cookie-cutter templates just as the Liverpool deal was coming to fruition.
Heidi Burger, a senior director the American manufacturer, tweeted that each team will have its own look – but that doesn’t seem to be the case.
Jack Lusby, of This Is Anfield, has pointed out the deceptive nature of Nike’s message with a couple of pictures.
England have dropped a new yellow goalkeeper kit and it’s absolutely identical to what Alisson will wear on the road this season, as pointed out by the writer.
Take a look at the photos below:
Nike in February: "We’re ditching the templates…each team’s look will be its own."
Nike in September: pic.twitter.com/SPuIoelILa
— Jack Lusby (@jacklusby_) September 2, 2020