Liverpool will add the OnlyFans logo to both home and away kits following the international break, after the club signed a sponsorship deal with the London-based content subscription service.
Business news outlet AF report that ‘OnlyFans’ will appear underneath the players’ numbers on the back of the shirts – starting for the Arsenal game at the Emirates on Saturday.
The subscription-based social platform has shot to prominence over the past year, with thousands of content creators making a fortune from selling provocative pictures and videos to fans – although this is not its only use – with Everton fan and former Boxer Tony Bellew recently choosing to monetise his fitness sessions – for example…
Liverpool’s current shirt sponsors, Standard Chartered and Expedia, will remain – with the Premier League now permitting three shirt logos per side – in line with Serie A and other European leagues.
A club spokesman said, “OnlyFans are flying commercially – and it’s great to have them on board. We think the new logo is perfectly placed on the lower back – and we’re hoping fans follow suit with a tattoo. At some point down the line, perhaps some of the players can launch their own OnlyFans pages, too – providing Reds exclusive content.”
If all goes well, there is as a possibility of the arrangement expanding – with naming rights for the training ground (Only Kirkby) and stadium (Only Anfield) considered.
Star midfielder James Milner, when asked for a reaction, simply shrugged and told EOTK that, ‘The game’s gone’.