David Ornstein confirmed that Liverpool are considering striking an agreement with a cryptocurrency-focused organisation for a shirt sponsorship deal.
The club’s current arrangement with Standard Chartered is set to expire in the relatively near future, which could inspire the Reds to take a different direction in the market.
“Liverpool are in talks over a new shirt sponsorship deal as their £40 million-a-year contract with Standard Chartered is set to expire in May 2023,” the journalist wrote for The Athletic.
“And although discussions are continuing about extending their partnership, the club are also talking to firms from sectors including electronics, media and tourism.
“Among those parties, The Athletic can reveal, are companies from the cryptocurrency sector. They include a crypto exchange firm – a platform to buy and sell digital currency – and a blockchain platform (a decentralised computer network that underpins cryptocurrencies).”
The Anfield-based outfit attracted controversy with its decision to dabble in NFTs (non fungible tokens), with there being a near-universal backlash online from supporters.
“Talks are continuing with all parties, with Liverpool hopeful of finalising a deal, which is expected to bring in more than £70 million over two seasons, in the next eight weeks,” Ornstein added.
READ MORE: ‘To Frank Lampard’ – Jose Enrique hits out at Everton boss over ludicrous Anfield complaint
It’s easy to understand the club’s interest in exploring such avenues that are opening up and creating serious money-making opportunities for sports teams across the globe.
Nonetheless, much in the same vein as the hierarchy’s decision to go ahead with NFT sales, despite some initial hints revealing that the fanbase was vehemently against such a move, delving into cryptocurrency would represent yet another decision that fails to mesh well with our values and ethos.
There is a financial gulf between ourselves and the likes of Manchester City and, now, Newcastle United – but aiming to surmount the gap shouldn’t come at the cost of our soul.
#Ep45 of The Empire of the Kop Podcast: The importance of Divock Origi, Liverpool set to annoy fans again?… and more!
why so real very badly extreme serious sensitive deep fucking totally really powerful strongest super true direct free personality automatically pure simple fully special direct private secret fuck do a so real very badly serious sensitive extreme deep fucking totally really powerful strongest super true direct free personality automatically pure simple fully special direct private secret fsg basterd owner john williams henry hire all of rubbish and unknown plus fucking waste money with time to be by nft cryptocurrency focused organisation digital exchange buy and sell firm blockchain platform computer decentralised social network account business company group empire to brand new
part 2 to 3 myself and ourself own so real very badly extreme serious sensitive deep totally really powerful strongest super true direct free personality automatically pure simple fully special direct private secret best, fan, flavourite, healthy and richest plus success with top include wealthy football club and squad plus team is a Liverpool Football Club and Squad plus Team brand new football centre and middle main spongership kit to extra more better myself own five brand new best, fan, flavourite, healthy and richest plus success with top include wealthy
part 3 to 3 about part 2 mean is a business company group empire partner is a 1. ICBC Industrial and Commercial Bank Of China Business Company Group Empire Partner and 2. Microsoft Computer Software Business Company Group Empire Partner plus 3. Saudi Aramaco Oil Business Company Group Empire Partner with 4. Sony Business Company Group Empire Partner spongership football kit business company group empire partner too ok
part 4 to 4 about part 3 to be a another end final finish last is Walmart Supermarket Business Company Group Empire Partner too again ok