Deloitte’s Football Money League 2024 report is out and it doesn’t make for pretty reading as far as Liverpool are concerned.
Jurgen Klopp’s outfit dropped four places down to seventh, being overtaken by PSG, Barcelona, Manchester United and Bayern Munich.
This inevitably followed a significant downturn in performance levels last term as the Reds struggled to build on the nearly quadruple campaing of 2022/23.
“Contrastingly, Liverpool reported the greatest fall in year-on-year rankings, moving from 3rd to 7th, and were one of three Money League clubs (alongside Atlético de Madrid and West Ham United) to report a decline in revenue in comparison to the previous season,” as was reported by Deloitte. “This was due to a downturn in on-pitch results across both domestic and European competitions after the club reached three finals and finished 2nd in the league in 2021/22.”
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Key findings for Liverpool
It’s a 3% drop in revenue from the prior campaign, with broadcasting revenue taking the brunt of the hit despite commercials improving by over £30m.
With us already on course for a League Cup final in February, being through to the last 16 in the Europa League and sitting comfortably in the top four spots, however, there is cause for optimism.
Regardless of whether or not we secure the Premier League crown come May, the return of Champions League money will surely be a wlecome boost to coffers constrained by Europe’s second-tier tournament.
No disrespect to the Europa League, of course, which has provided a thrilling journey in a transitionary season.
See??…I rest my case!! If you DO NOT BUILD A DOMINATING CHAMPIONSHIP TEAM, this is what you get!!! I will repeat my constant point, Klopp IS NOT THE PROBLEM AT LIVERPOOL, THE OWNERS IN FSG ARE!!! They DO NOT WANT TO INVEST IN QUALITY X FACTOR PLAYERS….this is the outcome. Just like LFC won’t win the league and UEFA Championship, the two MOST IMPORTANT TROPHIES!! I rest.
I think you need a very rest mate.
Long, long rest
What a load of rubbish. Yes they don’t spend big and out of there means like other clubs who are getting investigated but Klopp has provided us with a squad that is fighting on 4 fronts with great effect down to his 1st string players and the youth that he has mentored and making great, LFC has the perfect foundations built on real football management not a pot of money. In Klopp we trust.
I agree…to sustain growth…you need a winning team…and to do that…signing world class players is a must…u must strengthen every season without fail…not wait for bargains everytime…just look at ManCity..do the wait when they need players? How many players are playing out of position every season for them? You cannot improvise all the time…and still win