The Daily Mail is reporting that Banking giants Standard Charter will be replacing Carlsberg as the Liverpool shirt sponsor from the 2010/11 season.
The deal is said to be worth £15 million a year compared to the £8 million the club receives now from Carlsberg. I actually had the Carlsberg amount wrong yesterday, It is £8 million and not £1.5 million as I originally mentioned.
-Antoine
antoine@empireofthekop.com