From next season onwards, Premier League clubs will be permitted to add an extra sponsor on the sleeves of the club strips, reports the Mirror.
Currently, sides are allowed their main sponsor across the chest, along with the club crest and the kit manufacturer, while the Premier League logo and the title sponsor (most recently Barclays) is shown on the sleeve.
In 2017/18 though, clubs won’t have to show the title sponsor, meaning they are free to negotiate their own private advertising deals.
The Mirror report suggests clubs could rake in an extra £10m in revenue, although some won’t be able to indulge in the new opportunity as they have agreements with their current sponsors to only show their branding.
Liverpool are sponsored by Standard Chartered, and it’ll be interesting to see if we bring in another commercial deal or in fact display one of our current partners – like Nivea or Subway for example – on the sleeve.
Either way, it’s more money for clubs and another step to Nascar, when every inch of the drivers is covered with branding!