Liverpool announce three-year sponsorship extension with Standard Chartered

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Billy Hogan discusses the new deal…

Standard Chartered Bank have agreed a new three-year deal to remain Liverpool’s main sponsors, a deal that will now carry through until the end of the 2018-19 Premier League campaign.

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After originally signing up in July 2010, the London-based company have overseen a revolutionary period in the Reds history, which has included spells under three different managers.

What began under Roy Hodgson and Kenny Dalglish has now been taken on by Brendan Rodgers, who last year landed us a second place finish in the Premier League and a long-awaited return to Champions League football.

While this season has proved to be more of a challenge, our additional exposure in five different competitions, including deep runs in both the FA Cup and League Cup, can only have gone down well with the sponsors.

As our official website adds, they also approved the annual ‘Perfect Match’ game, where our players swap the Standard Chartered logo on their shirts for the Seeing is Believing logo, a scheme which has so far raised more than USD 340,000.

Liverpool FC’s chief commercial officer, Billy Hogan, said: “This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered.

“The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.

“At the end of this term we will have been working in partnership with Standard Chartered for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community.”