Liverpool will soon sign a new deal with a kit manufacturer, which they hope to be worth around £75m per season, up £30m on the £45m/year deal currently paid by New Balance.
This will see us level with Manchester United as the side with the highest money generating kit manufacturer deal on the planet, according to James Pearce in the Echo.
Interestingly, while Liverpool Managing Director Billy Hogan is happy to renegotiate with New Balance, who we’ve been with since 2015/16, the club is open to more financially lucrative offers from three other brand giants: Nike, Adidas and Puma.
The current deal ends in 2020, so the 2020/21 season will be the first with a potential new kit maker.
According to Pearce’s report, Liverpool’s commercial growth and the fact we are the most watched English team on the planet (in terms of TV) in 2018 will help us secure a monumental new deal.
The attraction of world stars such as Jurgen Klopp, Mo Salah, Virgil van Dijk and Alisson will also help plenty.
Our personal preference would be Adidas, as the Nike kits are too generic.