New Balance take over from Warrior…
Liverpool have confirmed that American sportswear giant New Balance will be making our kits from next season onwards, taking over from Warrior.
New Balance are the parent company of Warrior Football, but will take over supplying of both playing and training kits for the Reds.
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Chief commercial officer Billy Hogan said: “We are thrilled to announce this partnership with one of the world’s leading sportswear brands, which is a record-breaking deal for the club.
“Like Liverpool FC, New Balance has more than 100 years of heritage and a global footprint.
“Not only are they well known for their technical innovation across a range of sports but they also have a presence in many countries across the world, which will all feature LFC kit. We are very excited about joining forces with them.”
New Balance is one of America’s largest private businesses – the Boston-based company employs more than 4,000 people and has manufacturing sites in the USA and United Kingdom.
Richard Wright, general manager of New Balance Football, said: “Liverpool FC is one of the most successful and decorated clubs in world football and we’re delighted to partner with them.
“The partnership represents an important step for New Balance launching into football and reflects the global growth ambitions of the brand.
“Over the course of the contract, New Balance will bring innovation and world-class product to Liverpool FC and its global fanbase.”
General manager of New Balance Football, Richard Wright, said: “Liverpool FC is one of the most successful and decorated clubs in world football and we’re delighted to partner with the club.
“The sponsorship represents an important step for New Balance launching into football and reflects the global growth ambitions of the brand. Over the course of the contract New Balance will bring innovation and world class product to Liverpool FC and its global fan base.”
