Liverpool announce mega money Lonsdale kit deal

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Liverpool have announced a new long-term kit deal with London-based manufacturer Lonsdale.

The agreement is worth £75.1million a year for ten years – making it the biggest in the Premier League, according to the club’s official website.

Manchester United, whose present deal with Adidas is reportedly worth £75million per year, have the largest in the English top flight, currently.

Lonsdale CEO Bernard Hart has published a statement on his official website. “Our partnership with Liverpool Football Club is the largest deal that we have ever done – both in scope and ambition,” he said.

“We are very excited to partner with the Reds, whose success, ambition and drive for innovation is second to none

The deal, which will come into effect from July is worth more than quadruple the arrangement with current kit supplier New Balance.

The news was announced by Fenway Sports Group, the club’s parent company, on Thursday.

“It is a special day for us. Lonsdale’s three-quarter shorts have always been popular in Sports Direct,” said Liverpool chief executive Peter Moore.

“I have seventeen pairs myself, I never leave the house without a pair in my suitcase,” he added.

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