Nike have agreed a kit deal to take over from New Balance as the manufacturer for the Reds as of next season, according to Forbes (via the Daily Mirror), with the money involved the highest in the Premier League.
The report claims that Nike are to offer ‘substantially more’ than the £75 million per year that Adidas pay Manchester United. Brighton, Spurs and Chelsea are also Premier League sides who work with Nike, but the Reds’ global appeal means they will earn far more than any of them.
There is a possibility that the Reds could earn a similar amount per year as Barcelona (£98 million, Nike) and Real Madrid (£108 million, Adidas), the two highest kit deals in the world, reflecting the club’s status as champions of Europe.
Last season’s home shirt was the most popular kit in terms of sales of any in the Reds’ history, but New Balance do not have the same financial power that Nike have, and have seemingly been outbid.
Nike have long wanted to take over the Reds’ kit manufacturing and have been in talks for a number of months.